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MARTINI

The emoji just got musical

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  • Challenge

    When the clocks go back, it can only mean one thing. The end of summer. For MARTINI fans, we wanted to make sure they could continue that summer feeling. And with something universal that could bring them all together, regardless of age or location. It had to be the power of music.

  • Solution

    Welcome to the world’s first emoji fluent DJ bot. We transformed MARTINIs Facebook messenger into a bot – but with a difference. Because this one could read your emojis. Just sum up your summer in emojis and message the DJ bot. You’d instantly get a personalised Spotify playlist. Not only were there potentially trillions of combinations, it gave MARTINI fans that little bit extra of summer fun.

  • Results

    • DJ bot was named as one of the Top 10 Customer Engagement Ads in 2016 by Campaign
    • 7.0m Reach
    • 8.1m Impressions
    • 29% Completion Rate
    • €35,936 Total Investment
    • 2.4m Users Reached in 24hrs