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Lou Barber,

Back in August 1991 (and one month after BHWG was first launched), Lou joined the five founders as the agency’s first account handler. She went on to become Proximity’s Managing Director in 2007 and after four years, took on the role of Chairman in 2011.

At work

Since joining the agency, Lou has worked on both consumer and business to business accounts across a number of markets. Her wealth of experience includes automotive, financial services, IT, travel and FMCG. Over the years Lou has been heavily involved in new business, as well as managing some of the agency’s largest accounts. She currently oversees the agency’s long standing TV Licensing account. In her role as Chairman, Lou has a specific interest in agency culture, staff satisfaction and CSR. 

At play

As soon as the snow falls in the Alps, Lou can be found taking her holiday early in the year. This is so she can pursue her love of snowboarding, which she took up 27 years ago. As for the summer holidays, these are spent on the water, either sailing or wakeboarding.