Chief Executive Officer
Gabrielle joined Proximity London from the Paris office in 2012 and, after three years as Managing Director, became CEO in 2016. Her current focus is the agency positioning and vision, with its integration into the newly created Omnicom Precision Marketing Group. She also leads new business (she is a dedicated pitchophile) and oversees the international accounts.
Within three years of starting her career at FullSIX and SixandCo (now Grand Union), Gabrielle was leading the Procter & Gamble account globally – and was responsible for bringing nearly all their beauty brands into the digital world. After many years working on brands such as Olay, Pantene, Vicks and Max Factor, she moved to Proximity Paris as the Digital Lead on Gillette for WE and CEEMEA. In 2010, she then became Deputy Managing Director. During her time in Paris, Gabrielle successfully brought in the Kraft Foods account, which she still leads to this day.
Gabrielle’s obsession used to be Aikido (she even took a three-month sabbatical to train full time in Paris with her favourite teacher). But with the recent arrival of her daughter Gracie, she’s returned to her passion for cooking and is considering writing a baby food cook book.