Head of Operations
Aidan arrived at Proximity in 2014 with a remit to restructure how the agency operated. He began by reinvigorating ways of working and implementing fresh processes that reflected the changing digital and CRM landscapes. Highlights include the launch of The Bureau, a smart-paced resource spanning multiple disciplines to deliver content and conceptual work to tight deadlines. Working closely with ECD John Treacy, he’s restructured the creative, design and delivery departments – while creating best-in-class partnerships with external production companies.
Aidan is no stranger to internal agency transformations, having developed new systems and efficiencies at his previous agency OgilvyOne, as well as at Publicis and FCB Inferno. Previously, he honed his operational skills at agencies such as BMP and Bates Dorland. Aidan believes that large agencies need simple process solutions that are easily understood and implemented. Doing this successfully not only adds to the bottom line, but improves productivity and enhances the culture. Ultimately, a happy agency produces better work.
Aidan is a committed family man and almost as committed to his beloved Liverpool FC, the team he has followed since childhood. Although he will happily talk about Liverpool all evening, Aidan goes remarkably coy on the subject of his golf handicap.