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Strategy Director - IKEA and Bacardi


We’re looking for a Strategy Director to take a leadership role in one of the most awarded strategy teams in the industry. The opportunity is to work on IKEA (commercially and strategically one of our most significant accounts) and Bacardi (a huge creative and growth opportunity). These accounts offer an ambitious Strategy Director every opportunity to do career-defining work and leave their mark on a progressive agency looking to shape the future of Experience Marketing.





Large scale, multi-channel customer engagement programmes, customer insight, data analytics, creative strategy, loyalty programmes


Social Media strategy, community management + new business proposals




Reporting into the Head of Strategy




IKEA (80%)

IKEA is a huge strategic and creative opportunity. They’re a famous client who wants famous work. They’re asking big questions about rebooting the IKEA FAMILY loyalty program and how to deliver creative excellence personal relevance within a fast-moving seasonal communications programme.

Lead the strategic direction of the account working closely with the Data Director, UX Director and Business Director. Lead joint response to multi-agency briefs. Provide thought leadership on ‘loyalty’.



Bacardi (20%)

Bacardi offers an entrepreneurial Strategy Director the opportunity to shape a hugely creative account and work with renowned brands such as Bacardi, Martini, Grey Goose, Patron... The role is to partner the  Business Director to find opportunities and grow these relationships.





As a Strategy Director, you’re a

  • Consultant. The sounding board for clients who need a point of view on Experience or how to reframe the role of Experience for their brand.
  • Practical Visionary. Not only has a vision for clients, but also innovative ways to structure the agency and strategy team to deliver it
  • Entrepreneur. Seeks out commercial and strategic opportunities and then gets stuck in to make them happen
  • Storyteller. A progressive thinker who makes strategy simple, memorable and compelling.
  • Team builder. Collaborative leader who builds, nurtures and inspires their team and the wider department
  • Effectiveness Tsar. Champion effectiveness and the causes of effectiveness for the account, the agency and Experience Marketing in general
  • Standard Bearer. Charisma and gravitas to inspire your team, the different strategic disciplines, the agency and client, to own the vision, embrace the strategy and go on the journey with you.


You will have


  • 9+ years’ experience with credible agencies / clients
  • Proven expertise in direct / digital / CRM / loyalty / data strategy
  • A solid understanding of brand and media strategy
  • Experience in Customer Experience and MarTech led projects an advantage
  • A strong grasp of research methodologies, resources, frameworks and tools for insight development, measurement and evaluation.
  • Intellectual and emotional intelligence
  • A point of view on the industry in which we work
  • A passion for great work and a belief in collaboration as the way to achieve it






We’re one of the UK’s leading customer engagement agencies, just voted Number One of 50 best companies to work for by Campaign.


We are recognized worldwide as a creative agency, able to fuse the disciplines of direct marketing, user-experience, consumer planning and big data into behaviour changing ideas that deliver value for our clients and memorable experiences for people.


We’ve got an impeccable record for new business, in the last two years we picked up: Bacardi Global, Virgin Atlantic, IKEA and TV Licensing to name a few… and we continue to grow our existing client relationships annually.


Proximity London is the biggest office in a worldwide network of 67 offices, and over 2,500 people globally.  But, unlike some agencies we maintain the feel and attitude of a smaller shop (no, honestly! – it’s what our clients say). Our network provides career opportunities and means we can draw on an enviable pool of talent for any brief we face. 


People tend to stay at Proximity, because Proximity cares about and supports people. It really is a fabulous place to work.