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Account Manager - IKEA


The IKEA team at Proximity London are on the lookout for a strong Account Manager to support the planning and delivery of loyalty/CRM, social and web for IKEA in the UK and Ireland.

The IKEA CRM, social and digital business was won in early 2018 and has rapidly grown to the second biggest account in Proximity. As the lead agency in a multi-agency Omnicom team, we’re ultimately responsible for delivery across a variety of media, through a complex programme of interdependent workstreams.


The position will report into one of the team’s Account Directors and will be responsible for delivering a large volume of email comms for the IKEA FAMILY loyalty programme, supporting with social media production, online content, IKEA UK/IE brand activity and strategic seasonal planning.

Internally, the AM will join a multiskilled delivery team and work closely with the Planning, Data and Creative teams, as well as liaising and ensuring integration with the other agencies we work with.


The Account Manager is an integral part of the client service and PM function of the IKEA account. Being a brilliant team player, you’ll work hand in hand with Project Management to ensure the smooth delivery of all IKEA UK email activity.

You’ll be happy to hit the ground running and work within a fast-paced environment, always delivering to the highest standard. You’re a sleeve-rolled up kind of person with a voracious appetite to learn and build on your experience. You keenly understand each brief and feed your knowledge, insights and previous learnings in to make sure creatives, designers and copywriters all have what they need to do the best job possible.

You’re goal orientated and you always want to achieve something great. In fact, you’d prefer a project that is challenging to one that’s easy. You operate calmly, even when the pressure is on, making you a pleasure to work with. Your ability to push for brilliant outcomes without undue fuss is why clients want to work with you.


  • Is organised and able to manage and prioritise workload under pressure across various workstreams
  • Has solid experience in eCRM, DM, social and web and an understanding of email best practice & tech capabilities
  • Comfortable participating in client meetings, such as status, pipeline, results
  • Confident managing sizeable projects and presenting strategy and creative to client
  • Partners with Project Management to ensure work is superbly delivered on time and on budget
  • Enjoys working closely with Data, Planning and Creative team to get to the best answer, collaboratively
  • Experience writing effective and considered creative and copy briefs
  • Understand and action client feedback, knowing when (and when not) to push back
  • Makes sure creative is reviewed, aligned and delivered from a single strategic point of view and tone of voice
  • Has a creative eye and constantly pushes for best practice design & creative
  • Takes ownership of all projects, ensures both internal, external and client stakeholders are kept up to speed
  • Understands and accurately interprets data, able to confidently talk through reports and provide your own insights
  • Comfortable managing project financials, including Billings, Accruals, WIP & Forecast, and ensuring monthly finance deadlines are met
  • Has a strong understanding of production processes, proactively working to make them better
  • Keeps up to date with the latest in innovation and tech within the industry
  • Has an interest in interior design and home furnishings


You work for Prox.
Prox works for you.

That’s how we work.

Work, work, work. Unless you’re criminally-inclined, have come into money, or else eschewed it entirely and found a way to exist on 32p a week, you’ll need to make an honest living somehow. If you can have lots of fun while doing so, that’s even better. On top of that, if you also get the chance to grow professionally by learning from some of the smartest people in the industry – worldwide – well, then you really are giggling. That’s pretty much what working for the UK’s best customer engagement agency involves. Earning, learning and laughing.

Nice work. And you can get it.

We’ll spare you any ‘aw shucks’ fake humbleness and just come out with it. We were recently named Campaign's No.1 Best Place to Work. Not one of the best. The best. We were also the DMA’s most awarded agency in 2017 – with 18 awards. (The next best agency got 3.) And WARC, the independent and highly respected global authority on advertising effectiveness, declared us their No.1 Global Digital Specialist Agency for 2017.

So, we are flipping good at what we do. And what we do is fuse the disciplines of direct marketing, user-experience, consumer planning and big data into award-winning ideas that deliver value for our clients. We create ‘authentic human experiences’ that truly change behaviour. To do that takes people. Human ones.

A.I. works for us. But it’ll never replace us.

Though we enthusiastically embrace the latest tools and technology, we never forget we are a creative agency that first and foremost creates relationships. Client relationships and consumer relationships. We’ve worked with VW, for example, for over 20 years. Our existing clients stay with us. New ones join us. We’ve got an impeccable record for new business: in the last 12 months we picked up Virgin Atlantic, Ikea, Audi and Asda. We’ve also retained BBC’s TV Licensing after a mandatory re-pitch. It’s the biggest data assignment in the UK.

Big in a small way. And vice versa.

Proximity London is the flagship in the worldwide OPMG (Omnicom Precision Marketing Group) network. It’s made up of 25 offices in 22 countries with over 2,000 employees – but, open plan in both office and outlook, we maintain the feel and attitude of the small, entrepreneurial shop we once were. As well as supercharging our data and technology capabilities, being part of a network also provides wider career opportunities as well as deepening the talent pool we can draw from to satisfy any brief. 

Make us an even better place to work.

The ‘Best Place’ needs the best people. Because even though we have a very low churn rate compared to most other agencies, we are growing and always looking to hire new blood. In return you’ll be joining a caring, supportive and ultra-competitive family of the finest people in the industry. People you’ll always want to have around you.


Our people are all based at 90-100 Bankside, Southwark Street, SE1 0SW.  We are a few minutes’ walk from Southwark tube and a 7-minute walk from Borough tube.  We are also easily accessible from Waterloo and London Bridge main line stations. Our new home presents some lovely lunch spots and being a stone’s throw away from the Tate – there is plenty of opportunity to make the most of everything the Southbank has to offer!

At Proximity London we have an underlying belief that our agencies and specialist services should reflect the society in which we live. Be that Age, Disability, Education, Ethnicity, Gender, Gender identity, National Origin, Religion or Sexual Orientation.

Simply, we believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for our clients’ businesses.