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Proximity London wins big at 2018 DMAs

By Gemma Champ

The agency has been recognised for another year of great work, with a total of 13 DMA awards, including three golds.

Proximity London enjoyed another impressive DMA haul at the 2018 awards ceremony this week.

 

The most nominated agency in the running, Proximity took home 13 awards across seven clients, with three golds, two silvers and eight bronzes.

 

Virgin Holidays, The Economist and TV Licensing campaigns were awarded golds for Customer Journey, Writing and Direct Mail respectively – with the Virgin Holidays team winning a total of six DMAs during the evening. 

 

The agency’s other wins include silver awards for Virgin Holidays email and SSE’s smart meters campaign; four bronzes for Virgin Holidays; and bronzes for Bacardi Rebel Brands, The Economist, Volkswagen Commercial Vehicles and SEAT UK.

 

Proximity London’s ECD John Treacy said: “The DMAs are renowned for being very tough to win, so to pick up 13 across seven clients is a fantastic achievement we are rightly very proud of.”

 

The awards in full

 

Gold

Client: TV Licensing

Category: Best Use of Mail

Campaign: TV Licensing - Pulse Will You Be In?

 

Client: Virgin Holidays

Category: Best Customer Journey

Campaign: Virgin Holidays Customer Journey 

 

Client: The Economist

Category: Best Writing

Campaign: The Economist World Cup 

 

Silver

Client: SSE

Category: Utilities and Telecommunications

Campaign: Smart Meters

 

Client: Virgin Holidays

Category: Best Use of Email

Campaign: Virgin Holidays Peak

 

Bronze

Client: Virgin Holidays

Category: Travel and Leisure

Campaign: Virgin Holidays Return Home Journey

 

Client: Virgin Holidays

Category: Retail

Campaign: Virgin Holidays Peak

 

Client: SEAT UK

Category: Best Use of Email

Campaign: SEAT Arona Launch

 

Client: Volkswagen Commercial Vehicles

Category: Best Use of Mail

Campaign: Chassis Cab

 

Client: The Economist

Category: Out of Home

Campaign: The Economist World Cup

 

Client: Virgin Holidays

Category: Best Customer Acquisition Campaign

Campaign: Virgin Holidays Customer Journey

 

Client: Virgin Holidays

Category: Best Loyalty or CRM Programme

Campaign: Virgin Holidays Customer Journey

 

Client: Bacardi Rebel Brands

Category: Best Art Direction

Campaign: Bacardi William Lawson's Illusions