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Prox tops the big guns as best place to work

By Proximity London

“Our people come first,” says CEO Gabby Ludzker, as Campaign magazine names Proximity London number one among large agencies to work for in 2018.


The team at Proximity London was thrilled this week to be placed top of the Large Companies category in Campaign magazine’s 50 Best Places To Work 2018, pipping Mother London, Adam & Eve/DDB, The Specialist Works and the7stars at the post.


“This is THE award!” said CEO Gabrielle Ludzker. “I love being recognised for brilliant work, and effective work that moves the dial on our clients’ business, on our amazing strategy and genius data. But to win an award that shows the world our people come first, and that we are HAPPY, well that makes me incredibly proud to be part of this most fabulous Agency!”


The first ever Campaign Best Places To Work survey was run by the industry bible in partnership with training provider The Industry School. Designed to explore the incentives and experiences that attract and retain talent, the survey took into account everything from salary and job satisfaction to perks and company culture.


Benefits that were cited by Campaign included Proximity London’s huge biannual fancy dress parties, in-house massages, all-staff Christmas bonus vouchers, a lively social scene and the quarterly non-work-related ‘Wayzgoose’ creative classes.


Top of the list, though, was Campaign’s statement that “Proximity London encourages its employees to be courageous in their roles”. As Gabby Ludzker told the magazine, a great place to work is somewhere people “know how much they are valued”, adding that happiness and learning are not “fluffy stuff”.


“Without happy people, we can’t produce our best work,” said HR manager Scarlett Stratford-Wright, part of a team that has introduced seasonal wellness goodie bags, mental health support and an ever-growing training programme.


“It’s almost become a cliché in the industry that Proximity is all about the people,” she added. “We're always saying what an amazing place to work it is, so we're over the moon that Campaign agrees with us!”


Read the full Campaign report here.