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Going for gold at the 2019 DMAs

By Louisa Papachristou

Going for gold at the 2019 DMAs

Proximity London enjoyed another impressive DMA haul at the 2019 awards ceremony this week. The agency walked away with a total of eight awards, including five golds.


Taking home the most golds of any of the nominees, the agency’s ‘The £0 Lagom Collection’ for IKEA picked up ‘Best Brand Building Campaign’, ‘Best Launch Campaign’ and came top in the ‘Retail and E-commerce’ category. IKEA ‘Soffa Sans’ won gold for ‘Best Design or Art Direction’ and ‘Best Use of Social Media’.


The agency also picked up three bronze awards, two for IKEA and one for TV Licensing. Proximity London was the second most nominated agency in the running with 14 shortlisted entries.


John Treacy, executive creative director at Proximity London commented: “We’re extremely proud not only of being the agency with the most golds but of the teamwork that went into producing it. A fantastic way to end 2019’.


Iain Neal, Loyalty Leader at IKEA UK & Ireland commented: “We’re extremely proud to have our collaborative work with Proximity London recognised so highly at this year’s DMA awards. Our ambition at IKEA is to improve the everyday lives of the many people. The teamwork and togetherness of everyone involved to produce work that delivers against this ambition has been fantastic.”


The awards in full:




Client: IKEA

Campaign: The £0 Lagom Collection

Categories: Best Brand Building Campaign, Best Launch Campaign’, Retail and E-commerce


Client: IKEA

Campaign: Soffa Sans

Categories: Best Design or Art Direction, Best Use of Social Media




Client: IKEA

Campaign: Soffa Sans

Category: Best Creative Solution


Client: IKEA

Campaign: Mind Over Clutter

Category: Best Creative Use of Data


Client: TV Licensing

Campaign: The Perfect Couple

Category: Best Digital Performance