Always curious, we constantly look for new ways to better understand people and how to influence their behaviour. Here, you can read up on the latest from our people as we explore the edge of next.
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Thoughts
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Thoughts
There’s no such thing as loyalty
Senior planner James Bartram recaps his five key learnings from building a loyalty scheme.
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Thoughts
Junior school: from placement to perm
Learn about life as a junior creative team from our new(ish) recruits, Josh Fidell and Bella Owen.
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Thoughts
Experience is the answer to disposable advertising
Is our industry broken? Chief strategy officer Adam Fulford looks at what we can do to fix it.
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Thoughts
We need to stop talking about equality in the workplace
Account manager Florencia Giampaoletti makes the case for changing how we view diversity.
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Thoughts
OCD should not stand for brand exploitation
Senior data planner Kyrani Notaras holds retailers to account for belittling mental health issues.
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Thoughts
Motivation mayday
Chris Lodge reveals why his first job in RAF Bomb Disposal shaped how he now motivates his staff.
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Thoughts
Putting hot desking in the hot seat
Project manager Sandra Nistor questions if flexible seating arrangements are comfy for everyone.
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Thoughts
R-E-S-P-E-C-T, find out what it means to GDPR
One year on, do consumers really believe businesses have more respect for their data privacy?
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Thoughts
Getting to grips with grief
Is this the last taboo subject in the workplace? COO Andrew Waddell urges us to break through it.
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Thoughts
Understanding different minds: dyslexia in the workplace
As we launch our agency Inclusivity Week, data planner Jessie McGrath champions neurodiversity.
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Thoughts
Sinister or time well spent? The smartphone dilemma
Archie Heaton asks if smartphones spell the downfall of society or information at your fingertips?
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Thoughts
Stand for something or stand for nothing
Sara Parrish, senior data planner at Proximity London, explores data's role in tapping into culture.
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News
Proximity London wins big at 2018 DMAs
The agency takes home a total of 13 DMA awards, including three golds.
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Thoughts
Adopting a new approach to Movember
When donations are on the decline, how did Proximity create a Movember to remember?
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News
Adam Fulford to join Proximity London as Chief Strategy Officer
Adam Fulford joins from Mindshare to lead a 70-strong team as CSO.
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Thoughts
Content is not king. It's more important than that.
Editorial director Gemma Champ explores the fall and rise of this most misunderstood discipline.
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News
Ben Tan joins Proximity London as Head of Strategy
Tan joins from BBD Perfect Storm to lead Proximity's strategy department.
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Thoughts
Do the right thing first, ask questions later
When Prox people see a problem, they just get on with changing it, says art director Rob Morris.
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News
Katy Nyman named Head of Client Leadership amid department re-launch
Katy Nyman has been promoted to head of client leadership at Proximity London.
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Thoughts
Why we’re still talking about the creative gender gap
We don’t know much about kittens or Love Island, but we do know about being a female creative team.
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Thoughts
Those who Cannes (and one that can’t)
Cannes kicks off in full today, so here are John Treacy's predictions.
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Thoughts
Why 25 May isn’t the cliff-edge everyone fears
Data planning director Megan Thompson explains why GDPR is really good news for data marketing.
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News
A million ways to say goodbye. Not one to say why.
Proximity London head of copy Tom Powell says honesty is the best policy when it comes to GDPR copy.
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News
Prox tops the big guns as best place to work
Campaign magazine names Prox number one among large agencies in 50 Best Companies to Work For 2018
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Thoughts
How does it feel being ‘diverse’?
Our latest recruits from the JOLT diversity programme give us an insider view.
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Thoughts
Who’s teaching who?
Forget all you’ve heard. If you can, teach, advises deputy ECD Jason Cascarina.
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News
Will big data come back to haunt us?
User experience architect Alec Barr writes in Little Black Book about the dark side of data.
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News
Proximity cleans up at the DMA awards
Proximity London took home 18 DMA Awards this year – our best haul ever.
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News
Prox OmniWomen work smarter for Smart Works
The #OmniWindows challenge took place ahead of the annual OmniWomen leadership summit
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News
Prox London wins IKEA 2017
IKEA UK & Ireland consolidates its CRM and digital agency account into Omnicom
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News
Doug Worple and Mike Dodds appointed CEO and Global President of Proximity Worldwide
The new roles are key positions in the newly formed Omnicom Precision Marketing Group.
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