Always curious, we constantly look for new ways to better understand people and how to influence their behaviour. Here, you can read up on the latest from our people as we explore the edge of next.
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Thoughts
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Thoughts
The elephant in the bar
Creative Ben Sawyer thinks it’s time the industry sobered up to the impact of its drinking culture.
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Thoughts
If you work on ads, do they work on you?
Data Planning Director Melanie Herekar questions if industry-insiders can shut out influences.
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News
Going for gold at the 2019 DMAs
Proximity London took home the most golds thanks to two winning IKEA campaigns.
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Thoughts
Which side of your brain is right?
Senior Data Analyst Christ Lodge rethinks the battle of the rational left vs creative right.
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Thoughts
Run away from all your problems
From saving pennies to losing pounds, Data Planner Hannah Thomason shares six reasons to run for it.
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Thoughts
Consumerism in the regenerative age – Four brands that are leading the way
Art Director Rob Morris looks at the big names helping to make Black Fridays a little greener.
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Thoughts
So you think you're a data scientist?
Our head of data and analytics, Claire Tusler, identifies the formula for this new profession.
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Thoughts
It’s the most political time of the year
The happiest season of all? Account Director Chris Kilgariff prepares us for the upcoming election.
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Thoughts
Menopause for thought
Data Strategy Partner Sarah Maury addresses the embarrassing lack of awareness and discussion.
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Thoughts
Relationship counselling for planners and data planners
Honeymoon phase over? Chloe McMahon, Associate Planning Director, provides some free therapy.
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Thoughts
One big addy family
‘I got all my colleagues with me, but are we family?’ asks Data Planning Director, Megan Thompson.
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A campaign you can bank on?
No ad is an island. Paul McCarroll, Senior Copywriter, invests some thought in HSBC’s bold words.
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Thoughts
Being a bicycle in the bus lane
Senior Designer, Elspeth Hoskin, pedals the cause for sharing space on the road and in life.
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Thoughts
I think therefore I can
Tom Powell, head of copy, wonders whatever happened to a world of knowing.
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Thoughts
Short-term employee goals are short-sighted
Data Planning Director, Daryl Swinden, makes the case for valuing employees like customers.
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Thoughts
Feeling Twitchy
Deputy ECD and self-confessed nerd, Jason Cascarina, on the success of the live streaming platform.
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Thoughts
How to beat burnout
Senior Account Manager, Ami White, looks into tackling chronic stress in the workplace.
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Thoughts
Rewriting the rules of advertising
Senior Copywriter, Rachel Stafford, rewords the seemingly restrictive new ASA guidelines.
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Thoughts
The view from the top
Our vertically-gifted designer, Hattie Logan, offers her perspective on height prejudice.
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Thoughts
3 lessons in Love Island
Planner Leonie Hondeborg outlines how brands can stop mugging themselves off.
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Thoughts
Unleashing the true Power of Different
Florencia Giampaoletti looks at how our agency’s first inclusivity week can make a real difference.
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Thoughts
There’s no such thing as loyalty
Senior planner James Bartram recaps his five key learnings from building a loyalty scheme.
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Junior school: from placement to perm
Learn about life as a junior creative team from our new(ish) recruits, Josh Fidell and Bella Owen.
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Experience is the answer to disposable advertising
Is our industry broken? Chief strategy officer Adam Fulford looks at what we can do to fix it.
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Thoughts
We need to stop talking about equality in the workplace
Account manager Florencia Giampaoletti makes the case for changing how we view diversity.
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Thoughts
OCD should not stand for brand exploitation
Senior data planner Kyrani Notaras holds retailers to account for belittling mental health issues.
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Thoughts
Motivation mayday
Chris Lodge reveals why his first job in RAF Bomb Disposal shaped how he now motivates his staff.
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Putting hot desking in the hot seat
Project manager Sandra Nistor questions if flexible seating arrangements are comfy for everyone.
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R-E-S-P-E-C-T, find out what it means to GDPR
One year on, do consumers really believe businesses have more respect for their data privacy?
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Getting to grips with grief
Is this the last taboo subject in the workplace? COO Andrew Waddell urges us to break through it.
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Thoughts
Understanding different minds: dyslexia in the workplace
As we launch our agency Inclusivity Week, data planner Jessie McGrath champions neurodiversity.
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Sinister or time well spent? The smartphone dilemma
Archie Heaton asks if smartphones spell the downfall of society or information at your fingertips?
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Thoughts
Stand for something or stand for nothing
Sara Parrish, senior data planner at Proximity London, explores data's role in tapping into culture.
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News
Proximity London wins big at 2018 DMAs
The agency takes home a total of 13 DMA awards, including three golds.
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Thoughts
Adopting a new approach to Movember
When donations are on the decline, how did Proximity create a Movember to remember?
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News
Adam Fulford to join Proximity London as Chief Strategy Officer
Adam Fulford joins from Mindshare to lead a 70-strong team as CSO.
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Thoughts
Content is not king. It's more important than that.
Editorial director Gemma Champ explores the fall and rise of this most misunderstood discipline.
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Thoughts
Do the right thing first, ask questions later
When Prox people see a problem, they just get on with changing it, says art director Rob Morris.
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News
Katy Nyman named Head of Client Leadership amid department re-launch
Katy Nyman has been promoted to head of client leadership at Proximity London.
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Thoughts
Why we’re still talking about the creative gender gap
We don’t know much about kittens or Love Island, but we do know about being a female creative team.
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Those who Cannes (and one that can’t)
Cannes kicks off in full today, so here are John Treacy's predictions.
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Why 25 May isn’t the cliff-edge everyone fears
Data planning director Megan Thompson explains why GDPR is really good news for data marketing.
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News
A million ways to say goodbye. Not one to say why.
Proximity London head of copy Tom Powell says honesty is the best policy when it comes to GDPR copy.
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Prox tops the big guns as best place to work
Campaign magazine names Prox number one among large agencies in 50 Best Companies to Work For 2018
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How does it feel being ‘diverse’?
Our latest recruits from the JOLT diversity programme give us an insider view.
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Who’s teaching who?
Forget all you’ve heard. If you can, teach, advises deputy ECD Jason Cascarina.
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News
Will big data come back to haunt us?
User experience architect Alec Barr writes in Little Black Book about the dark side of data.
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Proximity cleans up at the DMA awards
Proximity London took home 18 DMA Awards this year – our best haul ever.
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Prox OmniWomen work smarter for Smart Works
The #OmniWindows challenge took place ahead of the annual OmniWomen leadership summit
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Prox London wins IKEA 2017
IKEA UK & Ireland consolidates its CRM and digital agency account into Omnicom
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Doug Worple and Mike Dodds appointed CEO and Global President of Proximity Worldwide
The new roles are key positions in the newly formed Omnicom Precision Marketing Group.
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