Yes we Cannes
Not only did we win a Cannes Lion for our work on ‘The Economist’ but we managed to pick a whole new category to do it in. Congratulations to our team (and the lovely media folk at UM London) for winning the first ever Cannes bronze in the Use of Real Time Data.
We are proud of our ‘The Economist’ work for two reasons. First, because we produce intelligent, compelling creative work against very tight deadlines week after week. Second, because the whole process takes place in real time. Our ads reference editorial content appearing in that week’s edition and link through to the full article, with an invitation to subscribe and read the rest of the magazine.
Needless to say, a real time celebration accompanied our win.