Agency of the year

We’ve tempted John Watson south of the river

After 9 years at BBH, John Watson (pictured centre) is making the move over Blackfriars Bridge to join Proximity London. We’re delighted to welcome him to Proxi Towers in July as a new Managing Partner, heading up the Lloyds Bank, Volkswagen Group and The Economist business for the agency.

During his time at BBH, John’s passion for delivering connected customer experiences saw him defining and establishing bespoke, integrated offerings for clients in the fields of CRM, Social Media and Marketing. The approach yielded high-performing work for top brands including Audi, RAC, Bang & Olufsen, Mentos, Baileys, Unilever and Tesco.

CEO Mike Dodds is excited about John’s arrival. “He’ll be a fantastic addition to our senior team and I can’t wait for him to join us. The lines between different communications channels are becoming less defined all the time and it’s great to have someone on board with such in-depth experience of so many touchpoints.”