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Agency of the year

The #OmniWindows challenge for OmniWomen UK

 

 

OmniWomen UK third annual leadership summit is taking place on the 8th March, International Women’s Day. This flagship event is committed to championing both the number and influence of women in leadership across Omnicom’s businesses and is part of an on-going programme of activities to support and inspire its members.

In the lead up to the event, Omnicom challenged every agency to dress their windows and donate clothing for Smart Works, a charity that supports out-of-work women by providing them with high quality interview attire, styling advice and interview training. The challenge was called #OmniWindows.

Finding it difficult to see and hashtag and not get a little bit social, Proximity launched #ShirtOffMyBack. Team members were asked to donate items of clothing as requested and in return they would receive a t-shirt to wear, dance in, pose, take pictures of and share using the hashtags.

We donated over 230 items of clothing for Smart Works, the 50 t-shirts we initially printed disappeared within 3 days. Even the Smart Works CEO was seen sporting one! The winner will be announced at the summit.

But this isn’t about results. This is about saying thank you to our amazing Prox Team, who, as always, go above and beyond and did something amazing for a great charity and had a lot of fun in the process. #ProximityRules