The Economist Wins at the International Content Marketing Awards
The International Content Marketing Awards are the single most competitive content marketing awards globally, and this year’s awards received over 450 award entries from 110 agencies. These entries came from 21 different countries, over four continents including nominations from UK, USA, Canada, Germany, Hong Kong, Australia, Sweden and Israel. And ‘Raising Eyebrows and Subscriptions’ has won Gold! The campaign, created in collaboration with UM London, won in the Best Annual Content Strategy category.
‘Raising Eyebrows and Subscriptions’ has unlocked a new audience for The Economist by using provocative creative directly linked to The Economist’s perception-changing content. It displays this content in a dynamic way using in-feed advertising and real-time creative to serve ‘smart content’ in contextually relevant and unexpected places. Importantly the campaign has generated 5.2 million clicks and 64,000 new subscribers worth £51.7 million in lifetime revenue.
“I am delighted to say that there is yet again a huge diversity of winning agencies from across four continents. Our CMA awards represent the very best worldwide in content marketing by agencies for brands. As content marketing continues to grow in independence, it is even more important to recognise best in class work, highlighting gold level global campaigns. Congratulations to all winners!” – Clare Hill, Managing Director at the Content Marketing Association
A full list of winners and more information about the awards can be found here.