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We're an integrated creative agency that believe it's no longer enough to know what people do, or how they feel. Consumer behaviour is too fast, too fragmented. Success can't be built on yesterday's knowledge. But if you know why people behave and feel the way they do, then, and only then, can you hope to change it.
WORK
Royal Mail
Stop Lateness
An integrated digital, dm and ambient campaign to promote Royal Mail's Special Delivery products to business customers
Holiday Inn
Road Trip
A brand re-positioning campaign to engage 45-54s, the Rainbow Generation, through their passion for discovery.
Save the Children
Re-write the Future
An integrated on and offline campaign to dramatise the reality of life for school children living in war zones.
TV Licensing
Students campaign
A multi-channel campaign to Students using the language of anti-humour to involve them in the development of the campaign itself.
Volkswagen
Touran
An interactive DM pack involving the whole family in choosing their car.
NEWS
NMA Awards Business to Business Winner: Royalmail.com redesign
Royal Mail had discovered through customer feedback that there was a problem with the understanding of its product range. In particular, business customers found the products confusing, difficult to compare and the site hard to navigate.
As the UK’s premier delivery service, Royal Mail considers all business in the UK as potential customers, with a particular focus on the small and medium-sized business that tend to rely on the website as their primary source of information for mailing services.
Proximity London was charged with making sure that customers could find the right products for their needs and knew how to purchase them, and to create opportunities to up- and cross-sell.
Royal Mail customers were built into the project to act as testers at various stages of the design and build. The new design includes more than 100 product descriptions that have been rewritten, as well as clear product comparisons, pricing information and ‘How to pay’ and FAQ sections. Royal Mail rolled out the new site in phases to coincide with the offline launch of new product categories, in order to present a consistent face to the customer.
The redesign of the site has contributed to a 6% improvement in revenue, giving an ROI of 2:1 in the first two months alone. Lead generation has also increased by over 100% and customer satisfaction has gone up 20% since launch. Amongst business customers, site satisfaction has increased by 80% and Royal Mail is now planning to launch a project to redesign the remaining areas of the site.
The judges felt the redesign was elegant, clean and aligned the online and offline channels for the customer. They also said it displayed a very good ROI and took Royal Mail’s relationship with its business customers to a new level.
PEOPLE
Amanda Phillips, Chief Executive Officer
Caitlin Ryan, Executive Creative Director
Mark Hancock, Head of Strategy
Kevin Allen, Head of Planning
Mark Iremonger, Head of Digital
Lou Barber, Managing Director
Laura Holme, Marketing Director
Emma Rush, Director of Client Services
Naomi Da Costa, HR Director
Damien O’Donohoe, Commercial Director
CONTACT
Whether you are a client looking for a home for your business, or looking to join our talented team, or if you have a general enquiry, we are happy to hear from you.
New Business & PR
Laura Holme
+44 (0)20 7298 1300
holme.l@proximitylondon.com
Recruitment
Siobhan Bloom
+44 (0)20 7298 1103
hr@proximitylondon.com
General Enquiries
+44 (0)20 7298 1000
info@proximitylondon.com
Arriving by tube
Edgware Road station
Hammersmith & City, District and Circle lines
Take the Edgware Road exit and turn left out of the station along Chapel Street. After 300 yards bear left at the traffic lights onto Old Marylebone Road. Proximity London is the red building on your right.
Marylebone station
Bakerloo lineExit the station through the main stone archway. Go straight across the taxi rank and down Great Central Street. At the end turn right onto Marylebone Road. Cross over at traffic lights. Proximity London is 300 yards along on the left at the junction with Old Marylebone Road.