Agency of the year

Proximity weighs in with XLS Medical win

Omega Pharma has appointed Proximity to provide digital initiatives to support its new weight loss aid XLS Medical.

XLS Medical can help dieters lose up to 3x more weight than dieting alone and has had a successful launch above the line. We have given this proposition additional dimension in the digital space with a series of celebrity endorsements. We’ve also laid the foundations for long term eCRM, offering a free online support programme together with expert tips from top name dieticians and fitness experts.

At the same time we have streamlined user journeys on the website, bringing valuable content together and optimising navigation and engagement.

Nicole Ehlen, Marketing Manager of Omega Pharma UK, is impressed by the way Proximity has, “Applied consumer insight and technical know-how to take our varied online offerings and turned them into an engaging consumer experience.” She goes on, “We are confident that we will see great results from our new site and look forward to continuing to optimise and improve throughout 2013 in partnership with the team at Proximity.”