Agency of the year

Proximity makes history

The jewel in the crown of our new corporate website for Royal Mail is its interactive timeline, bringing 500 years of history to sparkling life.

Skilfully interweaving layer upon layer of illustration and animation, text and graphics, video and sound, the timeline builds into a richly patterned history you can explore on any device to any depth you choose. As Caitlin Ryan, Executive Creative Director, explains “When we realised the brilliance of the content we had to write with, we were determined to do it full justice.”

Have we succeeded?

“We’ve had fantastic feedback following the launch of the timeline,” enthuses Abby Guthkelch, Head of Digital Communications at Royal Mail Group. “The creativity and effortless use of technology really showcases our unique history. Our heritage is brought to life for the first time in a really engaging way.”

See it for yourself at www.royalmailheritage.com