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Agency of the year

Proximity London wins new RNLI brief

Already the agency of record for the RNLI’s acquisition programme, our long term relationship was taken to the next level in late July when we were appointed to work with the RNLI to bring an exciting new supporter led fundraising product to market.

The product is the latest development in the NPD pipeline delivered by the RNLI and it’s innovation partner Elephants Can’t Jump. The fundraising product will be piloted across the UK in 2015.

The project was won after a 4 way competitive pitch run by RNLI’s Procurement Manager Sandra Howlett. Agency Managing Partner Suzanne Partridge says, “It’s great to be extending our relationship with the RNLI and we’re excited to be launching this innovative new fundraising idea with them”

Helen Hopkins, Product Marketing & Innovation Manager at the RNLI said: “Although we’re still in the early stages my team’s innovation work lives and dies by the product execution and this feels like a really great start” .