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Agency of the year

Proximity London hires Amanda Arthur as Head of Data from Havas EHS

Data is the hot topic right now and Proximity London is demonstrating its commitment to uncovering the behavioural truths behind the numbers with a key new appointment.

Amanda Arthur joins Proximity London to head up Proximity’s 23 strong data & analytics team, running large scale data driven programmes for clients including BBC TV Licensing, Volkswagen, P&G, Kraft and Shell.

Her main focus will be on one of the agency’s largest data assignments, BBC TV Licensing, which Proximity has handled for the past eleven years.

Amanda will report to CEO Mike Dodds and will also sit on the Proximity London board as part of the agency’s management team. She’ll join the agency at the end of May from Havas EHS, where she is currently Data Planning & Analytics Director, driving customer relationship strategies for clients such as E.ON, Diageo, Volvo and Dairy Crest.

She joined EHS in 1998 having previously worked at BT as Database Marketing Manager and, prior to that, at Dun & Bradstreet. The hire takes place as Adam Williamson moves to British Airways as Head of Marketing Effectiveness.

Mike Dodds, Proximity London CEO, said: “We are delighted to be welcoming Amanda to Proximity. The breadth and depth of her skills will be an asset to the agency and further reinforce our ability to translate the big data stream into powerfully effective customer communications for our clients.”

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