Positive result for Proximity
Clearblue produces market-leading pregnancy and fertility tests that give accurate results in minutes. But it took them a bit longer than that to choose a Global Digital Agency.
Clearblue wanted to be sure of getting the right result – so conducted a rigorous two-month pitch process, before appointing Proximity London.
The winning pitch team was led by Gabrielle Moss – who recently joined Proximity London as Deputy MD after success at Proximity Paris. Although the business is headquartered in the Swiss half of Geneva, the account will be run out of Proximity’s London office. We’ll be working closely with Clearblue’s global advertising partner Leo Burnett.
Proximity CEO Mike Dodds commented – “This fantastic win perfectly complements a number of other brands we have that speak to women. It also places us firmly in the medical diagnostics space – likely to be one of the fastest growing digital sectors over the next 12 months. And it adds to the growing list of global digital accounts that clients trust us to manage out of our London office”.
Valeria Consorte, Design Marketing Associate Director at SPD said “Proximity demonstrated real expertise and a passion for marketing to women in the digital space. We are very excited about our partnership with them as we develop our global digital strategy over the next 12 months.”