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Agency of the year
Agency of the year
Before Philadelphia with chocolate hit the supermarket shelves, we sent exclusive ‘VIP’ samples to Philadelphia’s most active Facebook fans. They were the country’s first to try it, review it and love it... getting people online and offline excited for the launch.
 
 

How we made people more valuable to the brand

The positive response from recipients of the VIP packages created a buzz of positivity about the new product across multiple social platforms. The Review tab which gave honest reviews of the new product on the Facebook page was the landing place of hundreds of consumers interested in the new product over the next couple of months, ultimately helping Philadelphia exceed their expected sales of the new product in the first quarter.