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Agency of the year
Agency of the year
To help busy mums under daily pressure to get stuff done, we created Mission Control – the Facebook app that helps her tick off her to-do list online – with the help she needs, when she most needs it: tips, answers and advice from the community, as well as relevant real-life rewards.
 
 

How we made people more valuable to the brand

In the first two weeks alone over 35,000 stickers were unlocked and swapped for over 33,000 coupons creating a huge peak in sales and cementing P&G’s relevance in helping mum get more things done.