Mike joined Proximity as CEO in December 2008. He spent the previous 12 years at OgilvyOne, first as Client Services Director and then as Managing Director and CEO. He was promoted to Managing Director of Proximity Europe in 2016.
For the past five years, Mike has won and successfully managed relationships with Lloyds, Royal Mail, BBC, P&G, Volkswagen and Shell.
Mike began his career client side, working for telecommunications giant GTE. He learnt the rudiments of direct marketing at his first agency DMB&B Direct. The next part of Mike’s career was spent at BBH where he was introduced to the fundamentals of brand and integrated marketing from some of the best in the business. From BBH he joined Ogilvy where he added digital and international experience to the mix working across BT, British Gas, British Airways and Unilever. Throughout his career, Mike has been involved with award winning work, the biggest UK brands, long term client agency relationships and complex direct and digital assignments. He is a well known industry figure and a passionate spokesperson for the direct and digital sector. He is also a member of the Marketing Group of Great Britain.
Outside of work, he can be found at home in Guildford, playing football with his 14 year old son or being coached on the latest way to stay connected online by his 21 and 25 year old daughters.