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Agency of the year

Oxfam appoints Proximity for Digital Activation and Fundraising task

Oxfam has appointed Proximity London as their Digital Agency following a review in January.

They will work closely with Oxfam’s Marketing teams to deliver an integrated digital activation strategy with the objective of acquiring new donors and driving income growth. Proximity will also work closely with Rainey Kelly Y&R who are Oxfam’s brand agency to deliver an integrated solution this summer.

Paul Clarke Director of Fundraising and Supporter Marketing at Oxfam said; “We are really looking to drive innovation in how we engage with our supporters and see Digital Channels as a key opportunity. We were really impressed by Proximity’s commitment to understand us as an organisation, by their strength and depth of digital expertise and their application of Behavioural Economics within fundraising. We are really looking forward to working with them and integrating with the good work we are doing with Rainey Kelly Y&R on the brand side.”

Mike Dodds CEO of Proximity said ‘This is a great start to the year. We are beyond delighted to be working with Oxfam and we can’t wait to get to work on driving digital activation and acquisition for them in 2013.”