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Agency of the year

Fingers crossed

Christmas is coming and that can only mean three things. Black Friday, Cyber Monday and – best of all – the DMAs. With 14 Proximity campaigns on the shortlist this year we’re keeping our fingers and toes tightly crossed. What’s most pleasing about our DMA shortlist this year is the diversi...
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Slow down Arthur

75 billion apps have been downloaded from Apple’s App Store. Most of them are used only once. Executive Creative Director John Treacy recently shared his thoughts with Campaign Magazine about the future of creativity in our innovation obsessed, digital world. John’s article asks the key qu...
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New faces

One of the great things about all the new business this year is that we’re continually welcoming new staff to help us handle the growth. HR has been busy all year recruiting the finest creative, strategic, data planning and accounting handling talent and now the HR team has a new face of i...
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A meeting of minds

The Economist has always been famous for its smart thinking, so we were particularly flattered when a chemistry meeting with this prestigious advertiser transformed into a project almost immediately. Some months later, the relationship is going from strength to strength and we have establi...
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Mums the word

Mother’s Day might be long gone but our Oxfam Happiest Mother’s Day card is still attracting lots of attention. The iab selected it for their Creative Showcase in July and it has now also been shortlisted for a DADI award. Of course the most important thing was generating support for Oxfam...
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Proximity London wins new RNLI brief

Already the agency of record for the RNLI’s acquisition programme, our long term relationship was taken to the next level in late July when we were appointed to work with the RNLI to bring an exciting new supporter led fundraising product to market. The product is the latest development in...
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Helping children get beach smart

Did you know the RNLI has lifeguards as well as lifeboat crew? Last year alone they helped 9,500 children on over 200 British beaches. Now we’re launching a new marketing campaign with our client to raise awareness of RNLI lifeguards and teach kids to get beach smart and stay safe on holid...
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Hands Up for an Octavia nomination

For the past 9 months, many of us at Proximity have been raising our hands and volunteering for projects in the local community. We’ve been helping local people acquire new skills, feeding the homeless and supporting those who could do with a bit of extra help. And it seems our work hasn’t...
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Bolstering our content and digital capabilities

Proximity London are delighted to announce two important new appointments that reflect both our amazing run of new business and also the direction our industry is heading. These days CRM is being increasingly shaped by digital channels and we are delighted to welcome Olly Guest who joins u...
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