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Agency of the year

An Effective Win For The Economist

Long recognised as the hardest industry UK award to win, The Economist Campaign “Raising Eyebrows and Subscriptions”, created in collaboration with UM London, won not only one of the small handful of Golds, but also received The Channon Prize for Best New Learning, placing Proximity among ...
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Gabrielle Ludzker announces her management team promotions

Proximity CEO, Gabrielle Ludzker, makes a series of internal promotions to her senior management team ahead of an exciting 2017. After the recent announcement of her own promotion, CEO Gabrielle Ludzker has made a number of internal promotions to the senior management team at Proximity Lon...
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The DMA Award Shortlist is in

Proximity London have been shortlisted for six DMA awards. Capital One campaign “Certainty in an uncertain world” is up for four categories: Financial Services Customer Acquisition Best use of Film/Audio Best Digital Performance WaterAid’s “Hope Locker” is up ...
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Allow us to introduce Fruitful

We work with some of the most famous brands in the country. But we’ve never created one ourselves. Until now. PIP is a charity that supports adults with learning disabilities to achieve their potential. They approached us with an idea. To sell fruit juice from a stall. To raise awareness a...
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My John Lewis card reaches two million members

Launched in 2013, the my John Lewis card helps its customers get the most from shopping and has recently reached its 2 millionth member, a big milestone for John Lewis and Proximity who helped launch the scheme 3 years ago. Proximity are responsible for all the CRM for the my John Lewis pr...
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Mine’s a triple please.

Triple award nominations that is. The past couple of weeks have seen an autumnal flurry of nods Proximity’s way. The Economist is once again raising eyebrows. This time at the IPA where it has been shortlisted for an Effectiveness Award.  Meanwhile data is taking centre stage with th...
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Heard the roar from Cannes?

Oh we do like to be beside the seaside. Last year we won a Bronze Lion at Cannes for our real time The Economist campaign. This year we’ve done even better, winning a highly coveted Gold Cannes Effectiveness award for the campaign. This is the ultimate accolade for what has proved to be a ...
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Sharing the vision with Specsavers

Specsavers has always had a clear view on how to market themselves. Until recently that vision had no place for an external CRM agency. Now all that has changed and we are proud to announce our appointment as their first 1:1 specialist ever. This success marks the end of a long and rigorou...
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We’ve tempted John Watson south of the river

After 9 years at BBH, John Watson (pictured centre) is making the move over Blackfriars Bridge to join Proximity London. We’re delighted to welcome him to Proxi Towers in July as a new Managing Partner, heading up the Lloyds Bank, Volkswagen Group and The Economist business for the agency....
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