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Agency of the year

Allow us to introduce Fruitful

We work with some of the most famous brands in the country. But we’ve never created one ourselves. Until now. PIP is a charity that supports adults with learning disabilities to achieve their potential. They approached us with an idea. To sell fruit juice from a stall. To raise awareness a...
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My John Lewis card reaches two million members

Launched in 2013, the my John Lewis card helps its customers get the most from shopping and has recently reached its 2 millionth member, a big milestone for John Lewis and Proximity who helped launch the scheme 3 years ago. Proximity are responsible for all the CRM for the my John Lewis pr...
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Mine’s a triple please.

Triple award nominations that is. The past couple of weeks have seen an autumnal flurry of nods Proximity’s way. The Economist is once again raising eyebrows. This time at the IPA where it has been shortlisted for an Effectiveness Award.  Meanwhile data is taking centre stage with th...
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Heard the roar from Cannes?

Oh we do like to be beside the seaside. Last year we won a Bronze Lion at Cannes for our real time The Economist campaign. This year we’ve done even better, winning a highly coveted Gold Cannes Effectiveness award for the campaign. This is the ultimate accolade for what has proved to be a ...
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Sharing the vision with Specsavers

Specsavers has always had a clear view on how to market themselves. Until recently that vision had no place for an external CRM agency. Now all that has changed and we are proud to announce our appointment as their first 1:1 specialist ever. This success marks the end of a long and rigorou...
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We’ve tempted John Watson south of the river

After 9 years at BBH, John Watson (pictured centre) is making the move over Blackfriars Bridge to join Proximity London. We’re delighted to welcome him to Proxi Towers in July as a new Managing Partner, heading up the Lloyds Bank, Volkswagen Group and The Economist business for the agency....
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Circle of success

Creative Circle awards are particularly prized in our industry. It’s where leading creatives celebrate the achievements of their peers. So we are delighted to have scooped 2 silvers and a bronze at this year’s ceremony. The three awards are for our Hope Locker work, where we use a set of b...
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Top of the Class

We’ve done it. We’re one of only four creative agencies to score a perfect 9 in today’s Campaign School Report. For the past two years we were given an 8 and we so wanted to get our score up to a 9/9. Now we’re there. Campaign editor Clare Beale describes the annual School Report as, “the ...
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That £1 coin you put in the swimming locker…

Our new Hope Locker campaign for WaterAid completely reframes how we give to charity. Rather than asking us to make a donation, it asks if we really want to take back money we’ve already partially given away. Hope Locker launches a completely new media platform. We’ve built simple video di...
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