logo
Agency of the year

Dynamic new line up forges the future for Proximity London

As part of its ambitious two-year development plan Proximity is delighted to announce Sharon Whale’s promotion to Deputy Chairman of the London office. One of integrated marketing’s most dynamic and respected figures, she takes on her new role with immediate effect. Said agency CEO Mike Do...
Read More

Never Knowingly Undersold

Proximity people love a bit of shopping and there’s no better retail therapy than winning the prestigious John Lewis account. Following a comprehensive pitch process, we are delighted to have been appointed to support CRM strategy and campaigns. The store launched a reward scheme in 2012 t...
Read More

Proximity London hires Amanda Arthur as Head of Data from Havas EHS

Data is the hot topic right now and Proximity London is demonstrating its commitment to uncovering the behavioural truths behind the numbers with a key new appointment. Amanda Arthur joins Proximity London to head up Proximity’s 23 strong data & analytics team, running large scale data...
Read More

Oxfam appoints Proximity for Digital Activation and Fundraising task

Oxfam has appointed Proximity London as their Digital Agency following a review in January. They will work closely with Oxfam’s Marketing teams to deliver an integrated digital activation strategy with the objective of acquiring new donors and driving income growth. Proximity will also wor...
Read More

SXSW Top 10

Proximity London’s Technical Director & Delivery, Andy Morris, shares his Top 10 take outs from the 2013 South by Southwest® Conference in Austin Texas: 1. Leap Motion The star product of the show (shipping May and we have it on order) 2. User interfaces are turning up everywhere...
Read More

Disarming Honesty for Shell

Shell wants customers and motorists to reconsider the quality of food at Shell stations – thanks to its new deli2go concept. Previous campaigns – simply highlighting the new food – had done little to shift perceptions or drive sales. We’ve created an approach to tackle pre-conceptions head...
Read More

Gabrielle Moss promoted to Managing Director

Gabrielle joined the London agency in June 2012 as Deputy Managing Director and Chief Innovation Officer after three years at Proximity Paris, where she was Deputy Managing Director. Over the last six months at Proximity London she has been responsible for bringing in several senior digita...
Read More

Going under the bonnet with Carl Warner

Proximity London has joined forces with leading photographer Carl Warner for a direct mail campaign to launch the new Volkswagen Golf. The piece deconstructs the new car, using car parts to create a beautiful three-dimensional CityScape. Photographer Carl Warner is often referred to as the...
Read More

Gunn declares BBDO the most awarded network in 2012

For the seventh year in a row, BBDO (including Proximity) took the top spot of most awarded creative agency in the world for 2012, according to the Gunn Report, which tracks industry competition wins. In addition to being the most awarded agency network overall, it also took top honours in...
Read More