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Agency of the year

Meet our new Senior Planner – Jodie Armstrong-Downes

Jodie joins Proximity, from her role as Senior Planner at Blast Radius London (part of Wunderman) where she has been for the past two years. At Blast Radius, Jodie was led the strategic direction for the Nokia UK digital account. Jodie has also had spells at DLKW LOWE & Archibald Ingal...
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A most inviting launch campaign for my John Lewis

Proximity London created a launch campaign for the new ‘my John Lewis’ loyalty programme, which rolls out nationally at the end of October. The launch campaign, leading with the line ‘Inviting you in’ and with bespoke photography that brings the programme to life, prompts customers to enjo...
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Home-grown talent jams with the best of them to raise £1,262 for Oxfam

Every year Oxfam organizes a series of music events under the umbrella of the Oxjam festival. T he Oxjam festival runs every October, to raise funds for the causes Oxfam supports –  such as alleviating hunger and poverty around the world. It’s a great platform for gathering music fan...
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Crowdsourcing our way to success

Today’s students consume live TV on their tablet or laptop. They reckon they don’t need a licence for it. They’re wrong. But where would we find the strategy to persuade them to fork out for one? Simple. We invited them to create the strategy themselves. You might think asking students to ...
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Brand transformation story of the year

Lloyds Bank yesterday launched a new identity that hopes to help redefine the image and customer experience. It aims to demonstrate the bank’s ability to understand what matters thanks to its overtly customer-led approach, and its work to constantly evolve to meet the needs and expectation...
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Highest movers in Charity Brand Index

Climbing the Charity Brand Index is a key benchmark for all charities and we’re delighted our clients Great Ormond Street Hospital and the RNLI have entered the prestigious Top 10 for 2013. This Index was launched in 2009 and measures public perceptions of the country’s leading charities. ...
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Steve Stretton takes up the reins

Who better to step in as our interim Executive Creative Director than the famously down to earth, roll-up-your-sleeves-and-get-stuck-in Steve Stretton? One of the most experienced, respected, gifted and awarded creatives in London, Steve is a regular in the Campaign Top 10 rankings and has...
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In the driving seat for LeasePlan

LeasePlan UK, part of the world’s leading fleet management organisation, has appointed Proximity London as their digital partner on their eBusiness transformation. The agency landed the digital account after a three-way competitive pitch, which kicked off with an RFI to multiple agen...
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Caffeine High

Proximity London was delighted to be awarded Kenco’s Reward’s programme following a competitive pitch, extending the agency’s relationship with Mondelez International and particularly Kenco. The on-pack loyalty scheme, called ‘Kenco Rewards Club’, launched in 2012 builds on the brand’...
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