Agency of the year

Our new business record has more energy than ever

As if our 2013 new business record wasn’t impressive enough, it has already spilled over into 2014. We’re proud to announce that we have won the CRM business for Scottish based SSE (the UK’s second-largest energy supplier).

The pitch process started back in August last year and has been a very careful decision for a client who has, up till now, handled all CRM in-house. From now on, however, we will be responsible for SSE’s 121 communications across multiple channels and spanning a whole range of services including gas, electricity, broadband and mobile. This is a complex account, involving sophisticated data analysis and meticulous care in producing creative variants for different audiences. Our communications will touch no less than 5.2 million households across the UK.

The appointment is the latest initiative from SSE’s Chief Marketing Officer Jenny Ashmore, who has also brought on-board fellow Omnicom agencies Adam & Eve/DDB and OMD UK since she joined the business last year.