Agency of the year

Our Great British Baker

We’re looking forward to welcoming Nick Baker to Proxi Towers in the New Year to be Planning Director across our Lloyds Bank and Bank of Scotland business.

In recent years Nick has been Head of Communications Planning at VCCP Me, leading strategic thinking across accounts such as MORE TH>N and Channel 4. Before that he was at Sapient Nitro and has also had a brief spell client-side at Betfair, where he was an offline marketing manager reporting directly to the Managing Director.

Nick hasn’t offered any tips for the 2.45 at Uttoxeter yet but clearly reckons Proximity is in good form for 2015. “The agency has enjoyed incredible success over the last two years and I’m excited about contributing to its continued growth in the future. There is a huge opportunity to place one-on-one communications at the heart of Lloyds marketing strategy.”