Proximity London

Proximity London scoops seven awards at the 2011 DMAs

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We were delighted to win seven awards at this year’s DMA awards.

The “Go Wallace Yourself” campaign for Royal Mail was awarded a Gold in the Best Campaign Website category and a Silver in the Business to Consumer category. The website featured a tool where users could interact with Royal Mail’s Christmas stamps in a new and shareable way.

We also scooped further awards for our work on Royal Mail with another Silver and two Bronze awards for the “Lolexperiment” social media experiment which saw 200 teenagers creating personal messages that we turned into a seven hour love letter resulting in over 250K views, 31K online interactions and stimulated the equivalent of 15 days solid letter writing.

Finally the “E-test drive” CRM programme for Volkswagen featuring 18 side scrolling emails bringing each model to life, was recognised in two awards with a Silver and a Bronze in the Best Art Direction and Best Auto categories.