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Agency of the year

Never Knowingly Undersold

Proximity people love a bit of shopping and there’s no better retail therapy than winning the prestigious John Lewis account. Following a comprehensive pitch process, we are delighted to have been appointed to support CRM strategy and campaigns.

The store launched a reward scheme in 2012 to selected customers called my John Lewis and Proximity will play a key role in developing the programme.

Our remit extends across all direct marketing channels, supporting the John Lewis marketing, database and email teams.

In addition to support on my John Lewis, the agency will be tasked to work on the broader contact strategy, as well as launch marketing for store openings.

A delighted Sharon Whale, Deputy Chairman at Proximity, added: “We are genuinely thrilled to have won the prestigious John Lewis CRM account. John Lewis already enjoys a unique relationship with their customers and we feel privileged to have been chosen to partner with them to take this to the next level”.