My John Lewis card reaches two million members
Launched in 2013, the my John Lewis card helps its customers get the most from shopping and has recently reached its 2 millionth member, a big milestone for John Lewis and Proximity who helped launch the scheme 3 years ago.
Proximity are responsible for all the CRM for the my John Lewis programme, including acquiring new members through to regular mailings and e-newsletters to current members.
With a target of 2.3 million members to reach by end of Jan 2017, they are well under way to reach this total!
My John Lewis members benefit from:
- Free hot drink and cake
- Invitations to shopping events
- Exclusive previews, news and prize draws
- Ability to access receipts on your mobile
For more information on membership please visit the John Lewis site here http://www.johnlewis.com/our-services/my-john-lewis