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Agency of the year

My John Lewis card reaches two million members

Launched in 2013, the my John Lewis card helps its customers get the most from shopping and has recently reached its 2 millionth member, a big milestone for John Lewis and Proximity who helped launch the scheme 3 years ago.

Proximity are responsible for all the CRM for the my John Lewis programme, including acquiring new members through to regular mailings and e-newsletters to current members.

With a target of 2.3 million members to reach by end of Jan 2017, they are well under way to reach this total!

My John Lewis members benefit from:

  • Free hot drink and cake
  • Invitations to shopping events
  • Exclusive previews, news and prize draws
  • Ability to access receipts on your mobile

For more information on membership please visit the John Lewis site here http://www.johnlewis.com/our-services/my-john-lewis