Agency of the year

Mums the word

Mother’s Day might be long gone but our Oxfam Happiest Mother’s Day card is still attracting lots of attention. The iab selected it for their Creative Showcase in July and it has now also been shortlisted for a DADI award.

Of course the most important thing was generating support for Oxfam. The giant Mother’s Day card, created in real time on a stage at Westfield, is now helping mums like Sayantha in Sri Lanka. A widow of the conflict there, she is helping build a dairy cooperative that is breathing new life into her village. “Everything I do is for my daughters,” she says.