Highest movers in Charity Brand Index
Climbing the Charity Brand Index is a key benchmark for all charities and we’re delighted our clients Great Ormond Street Hospital and the RNLI have entered the prestigious Top 10 for 2013. This Index was launched in 2009 and measures public perceptions of the country’s leading charities.
Great Ormond Street Hospital is up to 2nd place (from 13th in 2012) and the RNLI is now ranked 6th (gaining 8 places in the past year). Respondents rate charities by awareness, relevance, trustworthiness and propensity to donate.
Of course these excellent ratings came as no surprise here at Proximity. We constantly measure our work to provide a continuous feedback loop for our clients, optimising campaigns at every stage. The full survey is compiled by market research company Harris Interactive and is available at Third Sector