Agency of the year

Helping children get beach smart

Did you know the RNLI has lifeguards as well as lifeboat crew? Last year alone they helped 9,500 children on over 200 British beaches. Now we’re launching a new marketing campaign with our client to raise awareness of RNLI lifeguards and teach kids to get beach smart and stay safe on holiday.

At the heart of the campaign is a Beach Smart Game that makes learning fun. In fact families will hardly realise they’re absorbing important safety information while they play a series of digital games. Yet even the prizes have an important safety element. The snapbands, for example, double as identity bracelets and each comes complete with a waterproof pen.

Timed to launch with the start of the school holidays, this important campaign will introduce the RNLI to a whole new generation.