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Agency of the year

Fingers crossed

Christmas is coming and that can only mean three things. Black Friday, Cyber Monday and – best of all – the DMAs. With 14 Proximity campaigns on the shortlist this year we’re keeping our fingers and toes tightly crossed.

What’s most pleasing about our DMA shortlist this year is the diversity of creativity that’s been recognised. We’ve got a fresh take on Direct Mail for Volkswagen, delivered truly integrated work for TV Licensing and created a stunning rebrand for Lloyds Bank.

Added to that there’s a whole new level of innovation. Take the amazing work for the RNLI that mixed game-play, experiential and online interactions with traditional DM. Or the Tweet driven extravaganza for Kenco Bright Tones that spread happiness across the Internet. Fingers crossed for lots more happiness at Proxi Towers when the winners are announced.