Agency of the year

Circle of success

Creative Circle awards are particularly prized in our industry. It’s where leading creatives celebrate the achievements of their peers. So we are delighted to have scooped 2 silvers and a bronze at this year’s ceremony.

The three awards are for our Hope Locker work, where we use a set of behavioural triggers to convert that £1 deposit we put in our swimming locker into a cash donation for the Water Aid charity.

We won silver for Best Innovation/use of new technology and another for Best use of Ambient/Guerrilla. The bronze was for Best use of digital out of home.

ECD John Treacy describes this project as a “Massive labour of love.” It has seen the creative, technology and insight teams within Proximity working seamlessly together in a true demonstration of Creative Intelligence.