Circle of success
Creative Circle awards are particularly prized in our industry. It’s where leading creatives celebrate the achievements of their peers. So we are delighted to have scooped 2 silvers and a bronze at this year’s ceremony.
The three awards are for our Hope Locker work, where we use a set of behavioural triggers to convert that £1 deposit we put in our swimming locker into a cash donation for the Water Aid charity.
We won silver for Best Innovation/use of new technology and another for Best use of Ambient/Guerrilla. The bronze was for Best use of digital out of home.
ECD John Treacy describes this project as a “Massive labour of love.” It has seen the creative, technology and insight teams within Proximity working seamlessly together in a true demonstration of Creative Intelligence.