Agency of the year

Catching the bus

We were delighted our Big Bus Challenge entry rang all the right bells and made it all the way to the finals. The entry – for our client The Economist – used a typically playful headline and subhead to reflect the publication’s unique content.

“What’s big, red and gets you places?” asked the headline. The answer of course was the magazine with its red masthead and invaluable insights into business success. This one off execution for bus sides sits well with the rest of the digital campaign that’s currently running online.

You can see the creative work here>