Campaign School Report earns us close to top marks
No naughty step for us this year. We’ve been awarded an excellent 8 out of 9 in the annual Campaign School Report. Did we slip a cheeky apple to teacher when the rest of the class wasn’t looking? No. Campaign reckoned we were worth the high marks for three compelling reasons.
First, we got our focus right, with a new behavioural approach to CRM. Then we employed the right people to execute the new vision (notably John Treacy our new ECD and Amanda Arthur to boost our analytic firepower). And thirdly we demonstrated the effectiveness of our new approach with 16 straight new business wins in a row.
Can we do even better next year with a perfect nine? It’s a tall order, but that’s what we’re working for.