Proximity London was delighted to be awarded Kenco’s Reward’s programme following a competitive pitch, extending the agency’s relationship with Mondelez International and particularly Kenco. The on-pack loyalty scheme, called ‘Kenco Rewards Club’, launched in 2012 builds on the brand’s value added proposition.
Consumers can claim eco-friendly rewards by collecting points with every pack of Kenco purchased. Proximity will be responsible for overseeing the strategic management, creative platform, operational running and management of the business’ data.
This win comes after Proximity successfully pitched for Kenco’s CRM business last year meaning they now hold the full digital business for Kenco covering social, web, CRM and Rewards programme.
Emily Woodward-Smith, from the Kenco brand team commented “We felt that Proximity delivered a truly inspiring pitch and we loved the way they went beyond traditional thinking to deliver new ideas that were unique and engaging but rooted in solid insight and strategy.”
This latest win continues a rich run of form for Proximity who have now won 10 consecutive pitches.