Proximity London

The insiders’ blog

    Proximity at SXSW

    You can find out everything we've seen and loved at SXSW here

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    Our Advertising Mail campaign for Royal Mail has been selected for The FWA (Favourite Website Awards). If you like it, vote for it here... http://www.thefwa.com/submissions/advertising-mail

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    Kindle's Fire is a richly functional loyalty card, not an iPad beater

    Comparing Amazon's new colour tablet, Fire to an iPad is missing the point. http://marketingblogged.marketingmagazine.co.uk/2011/10/10/amazon-kindles-a-fire/My first blog for Marketing.  

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    Google get direct

    Google allow everyone to join Google+ and get direct to the point from the homepage. A simple arrow.

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    Google does Social

    Google does Facebook.  This is interesting.  I think Google's comment about Facebook turning friendship into one size fits all is absolutely spot on.  They are acting on a powerful, simple insight:  we have different circles of friends and communicate with them differently.  For those of you who know (and most don't for the reason above)  I've been aggressively pruning my Facebook friends

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