BBDO Worldwide Rank at Top of 2017 Global Effie Effectiveness Index
Effie Worldwide has named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index and BBDO Worldwide held the top spot of Global Most Effective Network Agency for the fourth time.
The Index was based on results from more than 40 national, regional and global Effie Awards competitions and over 3,600 finalists and winning entries.
Andrew Robertson, President and CEO of BBDO Worldwide said ” This is no accident. It proves our point. The best work works best.”
“From an inspirational nonprofit campaign that achieved incredible success across India to a multinational telecommunications company that grew its market share throughout Europe, Effie continues to reward ideas that work across the globe,” said Neal Davies, President and CEO, Effie Worldwide. “The top ranked companies demonstrate a strategic commitment to marketing effectiveness.”
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