Agency of the year

Allow us to introduce Fruitful

We work with some of the most famous brands in the country. But we’ve never created one ourselves. Until now. PIP is a charity that supports adults with learning disabilities to achieve their potential. They approached us with an idea. To sell fruit juice from a stall. To raise awareness and money. But more importantly, to give their students valuable life skills. Like handling cash and interacting with people. Introducing Fruitful. The fruit juice that does everybody good.

‘Proximity’s generous pro-bono support for our charity’s work has helped us reach new and existing audiences better.  As a local charity, on tight resources, it’s incredibly hard to for us to access the kind of quality and scale of campaign support and design which Proximity have designed for us.  Their skilled design magic for our newest venture called ‘Fruitful’ has quite literally taken on the life of it’s own we hoped for.  Their warm and considered approach to our needs was the ideal impetus to roll out this exciting project across London.’  Bill Feeney, CEO, Pursuing Independent Paths (PIP) the charity that owns and runs ‘Fruitful’ pop-up juice stall.