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Agency of the year

A meeting of minds

The Economist has always been famous for its smart thinking, so we were particularly flattered when a chemistry meeting with this prestigious advertiser transformed into a project almost immediately.

Some months later, the relationship is going from strength to strength and we have established a firm place on The Economist roster. A clear example of how our particular brand of Creative Intelligence resonates with clients who are all about intelligence themselves.

The agency team is headed by Sharon Whale, with Sarah Brown leading the planning and Rob Kavanagh overseeing the creative work.

Mark Cripps, Global Head of Marketing Innovation and Digital Acquisition at The Economist said: “We were looking for an Agency with the capability to deliver direct and digital creative services at scale. In Proximity, we found more than that – they operate at the intersection of performance & content marketing too”.