Watch out.  Creative Intelligence at work.

We take Data. We blend it with Cognitive Science to create compelling, award-winning creative communications that shape, prompt, nudge, remind, excite, drive and inspire human actions. We call the process Creative Intelligence.


Rum talk

There has been a lot of speculation in the advertising and marketing press about our increased role for Bacardi. We’re delighted to confirm that the stories are true and that our relationship with this iconic family run business has gone from strength to strength in the 18 months since we started work. Our involvement spans the full series of brands within the Bacardi portfolio, including prestigious Grey Goose vodka...
Read More

Nom, nom, nom

We’re delighted to find ourselves nominated for a whole flurry of awards in recent weeks. Our powerful digital campaign for The Economist has been shortlisted for three Brand Republic Digital Awards and a Marketing Society award. While Capital One has been shortlisted at the Money Marketing Awards for both Consumer Campaign of the Year and Digital Campaign of the Year. These are the latest examples of how awards judg...
Read More

Proud of our Campaign School Report

Once again we’ve been given a Campaign School Report mark we’d be more than happy to take home and share with Mum. We’ve got an 8 for Excellence that takes us right to the brink of Top of the Class. We’re delighted how Campaign recognised our ‘much improved’ creative, the increased attention we’re getting from awards judges and, of course, our amazing new business record. They also took note of the strength we have i...
Read More

We’ve arrived

The move from Marylebone to our new offices in Bankside must go down in marketing history as one of the smoothest ever. We arrived at our new Bankside office on Monday morning, switched on our computers and got down to work as though nothing had happened. Except of course, we now have a fabulous view looking out over the Shard and a whole range of new cafes, restaurants and bars to choose from. Tate Modern is right b...
Read More

The Eagle has landed

We are delighted to welcome Brian Eagle as our new Head of Design and announce the appointment of Andy Todd as a Creative Partner. Brian has worked with some of the world’s leading brands at top agencies in countries from here to New Zealand. A brilliant craftsman, he is no stranger to award ceremonies and his trophy cabinet includes the much coveted D&AD for branding. He will be leading a team of 20 designers. ...
Read More

New XLS-Medical app a winner

When you’re on a diet support really helps – especially if you can turn to that support the moment you wish. That’s the thinking behind our new mobile app for XLS-Medical and it’s proved to be a big hit with the judges at the recent Pharmacy Product of the Year awards. The app came first in the Technology category because it provides exactly the right behavioural prompts to keep the dieter on course. XLS-Medical fat ...
Read More

Ho Ho Hound

Yesterday we shared our offices with a beautiful St Bernard called the HoHoHound. He came with big dopey eyes and a clever techy barrel around his neck. Clients were encouraged to tweet in their messages and our four-legged Christmas card worked like a dog delivering Christmas cheer to all the Proximity staff. Messages came thick and fast through his barrel. We had Christmas wishes, jokes, stories and even an offer t...
Read More

Our Great British Baker

We’re looking forward to welcoming Nick Baker to Proxi Towers in the New Year to be Planning Director across our Lloyds Bank and Bank of Scotland business. In recent years Nick has been Head of Communications Planning at VCCP Me, leading strategic thinking across accounts such as MORE TH>N and Channel 4. Before that he was at Sapient Nitro and has also had a brief spell client-side at Betfair, where he was an offline...
Read More

Making the right impression

These days pitching for new business often begins long before any communications with the potential client. Specialists in building long term business partnerships – companies like Oystercatchers – can have an important role to play. So we were delighted when we were invited along to the Oystercatchers Club Awards 2014 and recognised for our skills at creating distinctive and relevant RFIs. It was a great evening whi...
Read More