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Watch out.  Creative Intelligence at work.

We take Data. We blend it with Cognitive Science to create compelling, award-winning creative communications that shape, prompt, nudge, remind, excite, drive and inspire human actions. We call the process Creative Intelligence.





News


Mums the word

Mother’s Day might be long gone but our Oxfam Happiest Mother’s Day card is still attracting lots of attention. The iab selected it for their Creative Showcase in July and it has now also been shortlisted for a DADI award. Of course the most important thing was generating support for Oxfam. The giant Mother’s Day card, created in real time on a stage at Westfield, is now helping mums like Sayantha in Sri Lanka. A wid...
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Helping children get beach smart

Did you know the RNLI has lifeguards as well as lifeboat crew? Last year alone they helped 9,500 children on over 200 British beaches. Now we’re launching a new marketing campaign with our client to raise awareness of RNLI lifeguards and teach kids to get beach smart and stay safe on holiday. At the heart of the campaign is a Beach Smart Game that makes learning fun. In fact families will hardly realise they’re absor...
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Hands Up for an Octavia nomination

For the past 9 months, many of us at Proximity have been raising our hands and volunteering for projects in the local community. We’ve been helping local people acquire new skills, feeding the homeless and supporting those who could do with a bit of extra help. And it seems our work hasn’t gone unnoticed. The tea party we recently arranged for isolated older people was nominated for an Octavia Foundation Award. At th...
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Bolstering our content and digital capabilities

Proximity London are delighted to announce two important new appointments that reflect both our amazing run of new business and also the direction our industry is heading. These days CRM is being increasingly shaped by digital channels and we are delighted to welcome Olly Guest who joins us from Digitas LBi to take up a Board Account Director position. Olly is a true digital native and, in his glittering career to da...
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Adding an extra weapon or 7

We’re always looking for extra weapons to add to our armoury of expertise so we are particularly delighted that a key client service team from Weapon 7 have now become a division of Proximity known as W7 at Proximity. The team bring a wealth of digital and social media experience which will enrich the entire agency and also have a profound knowledge of the drinks and leisure sector, with a client list that includes B...
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New business means new people

Our amazing new biz run has led to a major recruitment drive, and we are delighted to welcome three senior appointments to help develop the agency’s strategic capabilities. Cyprian Wong (far right) will lead our User Experience department. His career spans three continents and some of the world’s leading brands. Here in Marylebone he’ll be nudging users in the right direction for our Royal Mail, Post Office, Lloyds a...
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Get set for sunshine

What better way to promote Kenco’s new wholebean instant Millicano Sunlight Blend than a live, interactive campaign from improv comedy team ‘The Noise Next Door’. For one day only – on Wednesday 7th May – they’ll be streaming improvised comedy songs composed on the spot in response to live tweets and messages. The continuous performance will take place from 9.30am to 5.30pm via a specially built microsite (brighttone...
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Finding something extra to win the Halifax account

When we were invited to pitch for Halifax’s CRM business, we knew we’d need to do something heroic. After all, we were up against three very strong rivals and had to produce work capable of standing seamlessly alongside the bank’s existing partners A&E DDB, Rufus Leonard and MEC. Our team duly delivered (the momentum of so much new business success helping drive us forward) and we are delighted to have been appoi...
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Campaign School Report earns us close to top marks

No naughty step for us this year. We’ve been awarded an excellent 8 out of 9 in the annual Campaign School Report. Did we slip a cheeky apple to teacher when the rest of the class wasn’t looking? No. Campaign reckoned we were worth the high marks for three compelling reasons. First, we got our focus right, with a new behavioural approach to CRM. Then we employed the right people to execute the new vision (notably Joh...
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