Watch out.  Creative Intelligence at work.

We take Data. We blend it with Cognitive Science to create compelling, award-winning creative communications that shape, prompt, nudge, remind, excite, drive and inspire human actions. We call the process Creative Intelligence.


The Eagle has landed

We are delighted to welcome Brian Eagle as our new Head of Design and announce the appointment of Andy Todd as a Creative Partner. Brian has worked with some of the world’s leading brands at top agencies in countries from here to New Zealand. A brilliant craftsman, he is no stranger to award ceremonies and his trophy cabinet includes the much coveted D&AD for branding. He will be leading a team of 20 designers. ...
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New XLS-Medical app a winner

When you’re on a diet support really helps – especially if you can turn to that support the moment you wish. That’s the thinking behind our new mobile app for XLS-Medical and it’s proved to be a big hit with the judges at the recent Pharmacy Product of the Year awards. The app came first in the Technology category because it provides exactly the right behavioural prompts to keep the dieter on course. XLS-Medical fat ...
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Ho Ho Hound

Yesterday we shared our offices with a beautiful St Bernard called the HoHoHound. He came with big dopey eyes and a clever techy barrel around his neck. Clients were encouraged to tweet in their messages and our four-legged Christmas card worked like a dog delivering Christmas cheer to all the Proximity staff. Messages came thick and fast through his barrel. We had Christmas wishes, jokes, stories and even an offer t...
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Our Great British Baker

We’re looking forward to welcoming Nick Baker to Proxi Towers in the New Year to be Planning Director across our Lloyds Bank and Bank of Scotland business. In recent years Nick has been Head of Communications Planning at VCCP Me, leading strategic thinking across accounts such as MORE TH>N and Channel 4. Before that he was at Sapient Nitro and has also had a brief spell client-side at Betfair, where he was an offline...
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Making the right impression

These days pitching for new business often begins long before any communications with the potential client. Specialists in building long term business partnerships – companies like Oystercatchers – can have an important role to play. So we were delighted when we were invited along to the Oystercatchers Club Awards 2014 and recognised for our skills at creating distinctive and relevant RFIs. It was a great evening whi...
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Catching the bus

We were delighted our Big Bus Challenge entry rang all the right bells and made it all the way to the finals. The entry – for our client The Economist – used a typically playful headline and subhead to reflect the publication’s unique content. “What’s big, red and gets you places?” asked the headline. The answer of course was the magazine with its red masthead and invaluable insights into business success. This one o...
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Measure of success

Did you know Chief Executives of major companies are much taller, on average, than the rest of the population? Or that, far from being a dry business publication, The Economist is stuffed with fascinating insights like this? No? Well, thanks to a new digital campaign we’ve created, you soon will do. It points potential subscribers towards a series of surprisingly stimulating articles, and gives them a taste of ...
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Fingers crossed

Christmas is coming and that can only mean three things. Black Friday, Cyber Monday and – best of all – the DMAs. With 14 Proximity campaigns on the shortlist this year we’re keeping our fingers and toes tightly crossed. What’s most pleasing about our DMA shortlist this year is the diversity of creativity that’s been recognised. We’ve got a fresh take on Direct Mail for Volkswagen, delivered truly integrated work for...
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Slow down Arthur

75 billion apps have been downloaded from Apple’s App Store. Most of them are used only once. Executive Creative Director John Treacy recently shared his thoughts with Campaign Magazine about the future of creativity in our innovation obsessed, digital world. John’s article asks the key question of whether we are rushing too quickly to embrace new technologies simply because we can, and whether the urge among creativ...
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