Watch out.  Creative Intelligence at work.

We take Data. We blend it with Cognitive Science to create compelling, award-winning creative communications that shape, prompt, nudge, remind, excite, drive and inspire human actions. We call the process Creative Intelligence.


A meeting of minds

The Economist has always been famous for its smart thinking, so we were particularly flattered when a chemistry meeting with this prestigious advertiser transformed into a project almost immediately. Some months later, the relationship is going from strength to strength and we have established a firm place on The Economist roster. A clear example of how our particular brand of Creative Intelligence resonates with cli...
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Mums the word

Mother’s Day might be long gone but our Oxfam Happiest Mother’s Day card is still attracting lots of attention. The iab selected it for their Creative Showcase in July and it has now also been shortlisted for a DADI award. Of course the most important thing was generating support for Oxfam. The giant Mother’s Day card, created in real time on a stage at Westfield, is now helping mums like Sayantha in Sri Lanka. A wid...
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Proximity London wins new RNLI brief

Already the agency of record for the RNLI’s acquisition programme, our long term relationship was taken to the next level in late July when we were appointed to work with the RNLI to bring an exciting new supporter led fundraising product to market. The product is the latest development in the NPD pipeline delivered by the RNLI and it’s innovation partner Elephants Can’t Jump. The fundraising product will be piloted ...
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Helping children get beach smart

Did you know the RNLI has lifeguards as well as lifeboat crew? Last year alone they helped 9,500 children on over 200 British beaches. Now we’re launching a new marketing campaign with our client to raise awareness of RNLI lifeguards and teach kids to get beach smart and stay safe on holiday. At the heart of the campaign is a Beach Smart Game that makes learning fun. In fact families will hardly realise they’re absor...
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Hands Up for an Octavia nomination

For the past 9 months, many of us at Proximity have been raising our hands and volunteering for projects in the local community. We’ve been helping local people acquire new skills, feeding the homeless and supporting those who could do with a bit of extra help. And it seems our work hasn’t gone unnoticed. The tea party we recently arranged for isolated older people was nominated for an Octavia Foundation Award. At th...
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Bolstering our content and digital capabilities

Proximity London are delighted to announce two important new appointments that reflect both our amazing run of new business and also the direction our industry is heading. These days CRM is being increasingly shaped by digital channels and we are delighted to welcome Olly Guest who joins us from Digitas LBi to take up a Board Account Director position. Olly is a true digital native and, in his glittering career to da...
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Adding an extra weapon or 7

We’re always looking for extra weapons to add to our armoury of expertise so we are particularly delighted that a key client service team from Weapon 7 have now become a division of Proximity known as W7 at Proximity. The team bring a wealth of digital and social media experience which will enrich the entire agency and also have a profound knowledge of the drinks and leisure sector, with a client list that includes B...
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New business means new people

Our amazing new biz run has led to a major recruitment drive, and we are delighted to welcome three senior appointments to help develop the agency’s strategic capabilities. Cyprian Wong (far right) will lead our User Experience department. His career spans three continents and some of the world’s leading brands. Here in Marylebone he’ll be nudging users in the right direction for our Royal Mail, Post Office, Lloyds a...
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Get set for sunshine

What better way to promote Kenco’s new wholebean instant Millicano Sunlight Blend than a live, interactive campaign from improv comedy team ‘The Noise Next Door’. For one day only – on Wednesday 7th May – they’ll be streaming improvised comedy songs composed on the spot in response to live tweets and messages. The continuous performance will take place from 9.30am to 5.30pm via a specially built microsite (brighttone...
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