Watch out.  Creative Intelligence at work.

We take Data. We blend it with Cognitive Science to create compelling, award-winning creative communications that shape, prompt, nudge, remind, excite, drive and inspire human actions. We call the process Creative Intelligence.


Catching the bus

We were delighted our Big Bus Challenge entry rang all the right bells and made it all the way to the finals. The entry – for our client The Economist – used a typically playful headline and subhead to reflect the publication’s unique content. “What’s big, red and gets you places?” asked the headline. The answer of course was the magazine with its red masthead and invaluable insights into business success. This one o...
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Measure of success

Did you know Chief Executives of major companies are much taller, on average, than the rest of the population? Or that, far from being a dry business publication, The Economist is stuffed with fascinating insights like this? No? Well, thanks to a new digital campaign we’ve created, you soon will do. It points potential subscribers towards a series of surprisingly stimulating articles, and gives them a taste of ...
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Fingers crossed

Christmas is coming and that can only mean three things. Black Friday, Cyber Monday and – best of all – the DMAs. With 14 Proximity campaigns on the shortlist this year we’re keeping our fingers and toes tightly crossed. What’s most pleasing about our DMA shortlist this year is the diversity of creativity that’s been recognised. We’ve got a fresh take on Direct Mail for Volkswagen, delivered truly integrated work for...
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Slow down Arthur

75 billion apps have been downloaded from Apple’s App Store. Most of them are used only once. Executive Creative Director John Treacy recently shared his thoughts with Campaign Magazine about the future of creativity in our innovation obsessed, digital world. John’s article asks the key question of whether we are rushing too quickly to embrace new technologies simply because we can, and whether the urge among creativ...
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New faces

One of the great things about all the new business this year is that we’re continually welcoming new staff to help us handle the growth. HR has been busy all year recruiting the finest creative, strategic, data planning and accounting handling talent and now the HR team has a new face of its own. We are delighted to welcome our new HR Director, Laura Parker. Her wealth of experience spans 10 years at BD Network, Infe...
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A meeting of minds

The Economist has always been famous for its smart thinking, so we were particularly flattered when a chemistry meeting with this prestigious advertiser transformed into a project almost immediately. Some months later, the relationship is going from strength to strength and we have established a firm place on The Economist roster. A clear example of how our particular brand of Creative Intelligence resonates with cli...
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Mums the word

Mother’s Day might be long gone but our Oxfam Happiest Mother’s Day card is still attracting lots of attention. The iab selected it for their Creative Showcase in July and it has now also been shortlisted for a DADI award. Of course the most important thing was generating support for Oxfam. The giant Mother’s Day card, created in real time on a stage at Westfield, is now helping mums like Sayantha in Sri Lanka. A wid...
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Proximity London wins new RNLI brief

Already the agency of record for the RNLI’s acquisition programme, our long term relationship was taken to the next level in late July when we were appointed to work with the RNLI to bring an exciting new supporter led fundraising product to market. The product is the latest development in the NPD pipeline delivered by the RNLI and it’s innovation partner Elephants Can’t Jump. The fundraising product will be piloted ...
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Helping children get beach smart

Did you know the RNLI has lifeguards as well as lifeboat crew? Last year alone they helped 9,500 children on over 200 British beaches. Now we’re launching a new marketing campaign with our client to raise awareness of RNLI lifeguards and teach kids to get beach smart and stay safe on holiday. At the heart of the campaign is a Beach Smart Game that makes learning fun. In fact families will hardly realise they’re absor...
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