We take Data. We blend it with behavioural science to create compelling, award-winning creative communications that shape, prompt, nudge, remind, excite, drive and inspire human actions.
We call it Creative Intelligence.


2015 success drives new promotions

The recent Guide Dogs account win, together with success at Cannes for the agency’s The Economist digital campaign, have provided impetus for a clutch of promotions, new appointments and restructures at Proximity London this summer. Fran Perillo and Tris Sellen have been promoted to Creative Partners and will add Guide Dogs to their current Lloyds Bank and Economist responsibilities. Aidan Moran is promoted to Operat...
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Beach Smart, Part 2!

Summer is well on its way, and this week we’re proud to be launching a second season of Beach Smart, an RNLI campaign that targets young families and educates children about beach safety. This year the campaign focuses on the dangers of rip currents, a major watch out for the RNLI during holiday season. With the ‘Hold Tight, Hand Up!’ strapline, children are encouraged to keep hold of their bodyboard and raise a hand...
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