Watch out.  Creative Intelligence at work.

We take Data. We blend it with Cognitive Science to create compelling, award-winning creative communications that shape, prompt, nudge, remind, excite, drive and inspire human actions. We call the process Creative Intelligence.


2015 success drives new promotions

The recent Guide Dogs account win, together with success at Cannes for the agency’s The Economist digital campaign, have provided impetus for a clutch of promotions, new appointments and restructures at Proximity London this summer. Fran Perillo and Tris Sellen have been promoted to Creative Partners and will add Guide Dogs to their current Lloyds Bank and Economist responsibilities. Aidan Moran is promoted to Operat...
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Beach Smart, Part 2!

Summer is well on its way, and this week we’re proud to be launching a second season of Beach Smart, an RNLI campaign that targets young families and educates children about beach safety. This year the campaign focuses on the dangers of rip currents, a major watch out for the RNLI during holiday season. With the ‘Hold Tight, Hand Up!’ strapline, children are encouraged to keep hold of their bodyboard and raise a hand...
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Yes we Cannes

Not only did we win a Cannes Lion for our work on ‘The Economist’ but we managed to pick a whole new category to do it in. Congratulations to our team (and the lovely media folk at UM London) for winning the first ever Cannes bronze in the Use of Real Time Data. We are proud of our ‘The Economist’ work for two reasons. First, because we produce intelligent, compelling creative work against very tight deadlines week a...
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Awards Update

Everybody loves a winner and we’re delighted with the way everyone seems to love our work for the Economist. Last week it picked up the Best Advertising title at the Brand Republic Digital Awards, to go with our Marketing Society ‘Highly Commended’ recognition. The campaign is a perfect demonstration of Creative Intelligence at work, combining perceptive audience insights, innovative technology and compelling executi...
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Proud to be appointed

In the next hour, someone, somewhere in the UK will lose their eyesight. When they do, Guide Dogs will help make sure they don’t lose their freedom as well. We are proud to have been appointed lead strategic and creative agency for this iconic, highly popular charity, in partnership with media specialists MC&C. There are almost two million people in the UK living with sight loss and this is predicted to double b...
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Reaching for the stars

How does a fast expanding agency keep the momentum going? By adding to our talent pool of course. And we’re very happy to welcome Lisa Norbury as our new Recruitment Specialist to make sure we pick the best of the best for the next stage of our growth. Lisa is a perfect choice for this important role. Not only does she have fabulous experience as a recruiter – she’s been performing the role at LIDA for over 3 years –...
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Rum talk

There has been a lot of speculation in the advertising and marketing press about our increased role for Bacardi. We’re delighted to confirm that the stories are true and that our relationship with this iconic family run business has gone from strength to strength in the 18 months since we started work. Our involvement spans the full series of brands within the Bacardi portfolio, including prestigious Grey Goose vodka...
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Nom, nom, nom

We’re delighted to find ourselves nominated for a whole flurry of awards in recent weeks. Our powerful digital campaign for The Economist has been shortlisted for three Brand Republic Digital Awards and a Marketing Society award. While Capital One has been shortlisted at the Money Marketing Awards for both Consumer Campaign of the Year and Digital Campaign of the Year. These are the latest examples of how awards judg...
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Proud of our Campaign School Report

Once again we’ve been given a Campaign School Report mark we’d be more than happy to take home and share with Mum. We’ve got an 8 for Excellence that takes us right to the brink of Top of the Class. We’re delighted how Campaign recognised our ‘much improved’ creative, the increased attention we’re getting from awards judges and, of course, our amazing new business record. They also took note of the strength we have i...
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